Guest written by Rain Andersen (@wearenotfriends_) a veteran sworker with eight years in adult entertainment and four years working for Lovers.
Trends come and go, but the Magic Wand is the 53-year-old vibrator that comes again, and again, and again.
Image Source: The Magic Wand Throughout Art History
QUICK LINKS:
- The Origin Story of the Magic Wand
- The Anatomy of a Wand Vibrator
- The Best Wands for Solo Masturbation
- The Best Wands for Couples
- The Best Accessories for Your Wand Vibrator
The Origin Story of the Magic Wand
On a summer day in 1968, Hitachi filed the first trademark for the ‘Hitachi,’ an at-home massager that would take on the company’s namesake. The Japanese conglomerate responsible for the development of cutting-edge automotive systems, construction machinery, and military defense systems would unveil their latest invention: a powerful, at-home body massager for sore and aching house wives.
The Hitachi body massager was capable of working out the deepest kinks and knots (a compelling selling point, to be sure) but this large and deceivingly un-sexy hunk of plastic had a secondary, off-label use! The powerful, vibrating pad could be held between your legs to produce a clitoral orgasm that would turn your thighs into the same consistency as the Jello setting in your Kelvinator electric fridge. The Hitachi wand had an ambiguous, appliance-inspired design that blended perfectly into the landscape of the 1960’s home. It was then that Hitachi began to rebrand their look, in fear of the phantom impact this product would have on their brand.
Image Source: The Magic Wand Throughout Art History
New models with softer, quilted heads began to appear on the market with names like The Workout (click to see the cringy Goodwill listing for this relic) and The Magic Wand. It’s widespread availability to the female consumer helped to position the Magic Wand as the cultural icon it is today. Betty Dodson, an artist, sex educator, and activist, has also been credited as a contributor to the Magic Wands success. Her renowned BodySex workshops, designed to help women become more sexually literate, always included a demonstration segment with the Magic Wand. It is Dodson’s efforts, and the unsolicited comments of a Sears salesman that inspired Dell Williams to open the first feminist sex toy store in 1974, Eve’s Garden. Eve’s Garden would become the first adult retailer to advertise the Magic Wand as a vibrator. 53 years later, the Magic Wand maintains its status as a favorite amongst its peers. A 2010 rebrand with Vibratex revealed that the Magic Wand accounted for nearly 75% of their sales, outranking both the rabbit vibrator and the corded egg! The Magic Wand’s timeless design, relentless power, and feminist backstory are sure to cement this massagers place in our history for many years to come.
The Anatomy of a Wand Vibrator
A stealthy marketing campaign is not the only reason for the Magic Wand’s success. The Magic Wand’s 120-volt, 10-watt motor offers the same level of power as a high-end appliance, making it one of the most powerful sex toys available for resale. Before we introduce you to the best wand vibrators, let’s familiarize ourselves with design elements that contributed to the Magic Wands success.
A traditional wand vibrator measures approximately 12 inches in length. A generously sized handle is what allows these wands to house its powerful inner motor (though modern brands have made great progress with scaling the size of these motors). Power junkies should look to larger sized wands as an indicator of their strength. In addition to its motor size, larger wands feature larger stimulation pads. The larger the size of the head, the greater coverage the wand can provide. People looking to stimulate a broader network of nerve endings will enjoy larger sized wand heads and attachments.
Image Source: The Magic Wand Throughout Art History
Smaller sized wands do not offer the same coverage or power but can be easier to hold and position between bodies. Mini wands can be an excellent alternative to the direct and pinpoint shape of a bullet vibrator, with a longer and more ergonomic handle. Smaller sized wands do not meet the industry standard for universal wand attachments, so if you’re considering upgrading your wand make sure that the head size is a minimum of 2.25” inches in diameter.
Traditional wands feature a built-in power cord, praised by users for its reliability and consistency compared to battery operated and rechargeable versions. Many loyalists will contest that the corded version of this sex toy is the strongest, pulling power directly from the walls of your home! Keep in mind that full sized wands are some of the loudest on the market. Not to worry, Magic Wands have been blamed on vacuum cleaners and washing machines for decades!
The Best Wands for Solo Masturbation
Loyalists will say that “the knock-offs don’t compare.”
The Best Wands for Couples
The Best Accessories for Your Wand Vibrator
The Magic Wand doesn’t just have cultural significance, it has a reputation. This powerful, motorized sex toy has become synonymous with the BDSM community because of its ability to produce involuntary (and rapidly intensifying) orgasms. It was not long after the Magic Wand’s debut that attachments and accessories started to appear in underground dungeons and private collections. People began to adapt their wands to capitalize on its power. You don’t need to be a craftsman to elevate your Magic Wand experience. We’ve curated our favorite accessories for leveling up your wand purchase!
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Further Readings
Your New Favorite Tumblr Account - Magic Wand Art History: Paper Mag
The 46 Year Old Sex Toy Hitachi Won't Talk About: Engadget
The History of the Magic Wand: Sexual History Tour