California-Specific Privacy Policy

The Lovers Family of Stores is committed to empowering and inspiring individuals to pursue and experience sexual fulfillment. We are devoted to helping our customers reach their greatest pleasure potential by providing options and access to non-judgmental guidance and high-quality, curated products for all interests, needs, and budgets. Trust is at the core of our relationships with our customers, and it is the guiding principle that governs our collection and use of our customers’ personal information as part of our business. Like nearly all businesses that operate online and in brick-and-mortar retail stores, we collect various categories of personal information from our customers as part of routine business operations and communications with customers. We rely on a small collection of service providers – for example, a payment processor and a marketing automation platform – to help run our business, and we provide some customer information to these service providers, who are restricted from using customer information outside of the services to us. We work hard to earn our customers’ trust, and we do not sell their information. These are the core characteristics of our Privacy Policy, which is explained in greater detail below. Please read the following to learn more about our Privacy Policy.

If you ever have any questions about our Privacy Policy, please contact us at or 1.844.988.0027. As required by the California Consumer Privacy Act of 2018, we have developed this Privacy Policy notice that specifically addresses the rights of California residents. This notice is largely consistent with our general Privacy Policy, which you can review here here, but the terms of this Privacy Policy apply only to California residents.

  1. General Matters
  2. Scope of this Privacy Policy

This Privacy Policy (“Privacy Policy” or “Policy”) applies to websites, including toy stores, erotic gallery, Card websites and affiliate Card websites, and associated stores and business owned by TLA Acquisition Corp. that are part of the Lovers family of stores, including A Touch of Romance and Christal’s (collectively, “Lovers,” “we,” “us,” or “our”) and our collection and use of personal information from California residents. This Policy does not apply to residents of other states or locations. The terms of our generally applicable privacy policy can be viewed here. This Policy does not apply to practices or activities of other companies’ or organizations’ websites to which we link or that are accessible through our websites. You should carefully review the privacy policies of any other websites or businesses in order to determine how they treat your personal information.

This Policy describes what types of information we gather about you as a visitor or customer through our website or stores, in interactions between us through phone, email, fax, postal mail, or face-to face, how we use information collected, under what circumstances we disclose information to other parties, and your rights to update or correct your information. This Policy also describes what types of information we collect regarding applicants for employment and employees. We refer to these uses and interactions collectively as our “Services.”


  1. Our Contact Information


If you have questions or concerns regarding this Policy, you should first email our customer service team at Or if you’d prefer, you can call us toll free at 1.844.988.0027 or contact us by mail at TLA Acquisition Corp, 901 West Main Street, Auburn, WA 98001.


  1. Summary of How We Use Your Personal Information


The table below lists categories of information we collect, how we use such information, and with whom we might share such information. In Section III of this Policy following this table, we explain in further detail the categories of information we collect.


How We Use Personal Information Collected

Type of Information

We Collect

How We Use It

Who We Share It With

User information(e.g., user contact information, payment information, user identifiers, user comments, etc.)


(1) to provide our products and Services;

(2) to communicate with you about our products and services;

(3) to authenticate you and tailor content;

(4) to improve our products and create new products;

(5) for our internal accounting, security, and operational purposes; and

(6) for purposes required by law

(a) With our service providers, payment processor and our automated marketing platform, to help us deliver and improve the Services; and

(b) With our Business Partners – vendors or manufactures of projects purchased through our website – but only if you instruct us to do so


Usage information(e.g., indicators of engagement with our website or usage of Services, IP address, etc.)


(1) to facilitate your use of our website and to improve the performance of and user experience with our website

(2) for our internal accounting, security, and operational purposes; and

(3) for purposes required by law

We do not share Usage Information that is identifiable to a particular individual with third parties


III.        Information We Collect

User or Member Information. “User Information” or “Member Information” means information collected about users of the Services and may include the following categories of personal information: first name, last name, email address, telephone number, street address, city, state, zip code, country and contact information, such as email address, telephone number, associated companies or businesses, job title, street address, city, state/province, zip code, payment card information, and any other information you provide. If you elect to purchase a product on a owned web site, you will be required to provide us with each of these categories of information, except for your telephone number. There may also be opportunities for you to provide us with additional information regarding your preferences and interests. But such information is not required and is completely optional on your part. Additional data may be collected from you based upon certain services you elect to utilize on our websites, email addresses for example or used to store and send electronic greeting cards. By obtaining this information, we can provide our Members with specific content and advertising in which they might be interested. None of this information is required to use our service or to become a user, but the omission of certain types of data will limit the value of your use of these features. If you become a user of our websites or from one of our co-branded websites, we may share your registration information with the co-branded partner.

Aggregate Data. We gather certain generic information with respect to customers’ use of our websites. Information may include number of unique visitors, the frequency with which they visit, and the areas on the websites that they favor. These statistics are very much like television ratings that tell the networks how many people tuned in to a program. We use this type of data only in the aggregate, on a collective basis, in summary form, rather than on an individual basis. This information helps us determine the extent to which our customers use certain parts of our websites, which, in turn, enables us to make it as appealing as possible. We may also share aggregate data of customers’ collective use of our websites with advertisers, sponsors, and other companies with which we do business (“Affiliates” or “Business Partners”). We do this so they, too, can improve functionality and offer services and materials that users want. For clarity: we do not share with such third parties data collected from user experiences on our websites in a form that identifiable to any particular individual or household.

Usage Information. We collect and analyze traffic on our Web Sites by keeping track of the IP addresses of our visitors. An IP address is a unique number assigned to your computer when you are using your browser on the Internet. We log this information so that we can monitor things like the number of visitors visiting the Web Sites; however, we do not link your IP address to any personally identifying information. This information enables us to, among other things, improve our Services and your experience, see which areas and features of our Services are popular and count visits, administer our website, track how you engage with our websites and other Services, learn about the systems, browsers, and apps you use to interact with our Services, and gather demographic information about our user base as a whole.  This includes how often the Services are used, the events that occur within the application, aggregated usage, performance data, any exceptions that occur within the software and the source from which the application was downloaded.

Cookies. To collect and utilize Aggregate Data and Usage Information, we use we use cookies. Cookies are pieces of information or data sent to your browser from a web server and stored on your computer’s hard drive for record-keeping purposes. Cookies tell our computer that you’ve visited before and can help to make your visit more personal so you don’t have to re-enter info on a return visit. Certain cookies – known as “session cookies” – keep track of your activities during a particular visit so that your experience with our websites can be enhanced and unified, rather than disjointed. Cookies also allow us to count the number of unique and return visitors who use our Web Sites.

The information collected through cookies includes standard information from your browser, your IP address, and the actions you take including the pages you view and the links you click. These cookies do not necessarily personally identify you and can be controlled in your Internet browser including the “Do Not Track” option. Most browsers are initially set up to accept cookies. If you prefer, you can reset your browser to notify you when you’ve received a cookie or, alternatively, to refuse to accept cookies. It is important to note that you may not be able to use certain features like checking out (and participate in certain offerings) on our websites if you choose not to accept cookies. Cookies can also enable us to track and target the interests of our users to enhance their experience on our websites.

Third-Party Advertiser Cookies. We use third-party advertising companies who use cookies to serve our ads on the Internet. To do so, these companies may use anonymous information about your visits to our websites and other websites. This information can include: date/time of banner ad shown, the banner ad that was shown, their cookie, the IP address. This information can also be used for online preference marketing purposes. does not use or have access to this information. If you want to prevent a third-party advertiser from setting and/or reading cookies on your computer, currently you may either visit each ad network’s websites individually and opt out or visit the websites of the National Advertising Initiative (“NAI”) to opt-out of all network advertising cookies at

Job Applicant and Employee Information. For individuals who inquire about or submit applications for employment with us or who are employees, we may collect the following categories of information: name, mailing and residential address, telephone number(s), email address(es), age, gender or sex, race, ethnicity, or national origin, Social Security number, driver’s license number, or other government-issued ID number, employment history information, bank account information, and information obtained through a credit history evaluation.


IV.        How We Use the Information We Collect


Other than providing User Information to our service providers to manage customer accounts, facilitate purchases through our websites, and provide marketing information to customers, we do not share information collected from you with parties outside of Lovers, and we do not sell your information.

We use your personal information for a number of purposes that we believe to be consistent with your expectations when you interact with us and our Services:

  • Providing Services and Support. We use your personal information to provide and manage the Services, communicate with you about our Services, and fulfill any contractual obligations we otherwise have with you. In addition, we use your personal information to support your use of the Services and to ensure the quality and security of the Services.
  • Personalizing Your Experience on the Websites and Enhancing our Services. We try to personalize your experience on our websites by tracking greetings and other content you have sent and gifts you have purchased in order to shape our recommendations about the greetings, cards, games, and gifts that might be of interest to you. We also examine customer traffic patterns and website usage to help us enhance the design and layout of the websites and make it easier to navigate.

From time to time, we may send you surveys or solicit your feedback. We use surveys to gauge user interest in new products and premiums we may offer. We will ask for your feedback on greetings and other site features. We will use the information we gather to improve our websites and provide a more meaningful experience for our users. We may also use the information to alert you to offers and products in which you may be interested in.

  • Opting in for a Subscription to Our Newsletter. We send email notifications and information to users who have opted in to receive our periodic Newsletter. Those notifications may be, but not limited to, our exclusive Newsletter, information on new features, new content, other products and services. These communications are sent to you directly by In order to receive the emailed information you must have subscribed via one of our websites or other sources such as our mailing/customer list.

It is our intention to always allow you to opt out of any of our lists. When you receive any Newsletter or email and you want to unsubscribe, you can simply follow the “unsubscribe” links at the bottom of each edition.

  • Opting in to Receive Information and Offers from our Business Partners. We may also offer you the opportunity to receive money-saving offers, discounts, and promotions from our Business Partners. This program is conducted strictly on an opt-in basis. In order to receive the offers, you must affirmatively direct that this information be sent to you be specifically checking a box indicating your instruction. If you leave the relevant box unchecked, you will not receive any offers. If you do sign up for the program but later change your mind, you are free at any time to opt-out by following the procedures outlined in Opt-Out/Changing Your Status, below.


Subsequent communications about offers may come from or directly from the partners themselves. As part of your affirmative opt in to receive such offers, you may also direct that we share with our Business Partners certain demographic, geographic, preference, and other personally identifiable information we have gathered about you. This will help them in directing to you offers that are more likely to be of interest. We will not share any such information unless expressly directed to do so by you through this process described above.


  • Advertising Rroducts to You during a Visit to Our Websites Based on Your Session Activity. On-Site Advertising may also use information about you to target advertising while you are visiting our websites. We may use cookie files to assure that you will not be served the same ads repeatedly.


  • Facilitating Order Fulfillment. From time to time, you may be given the opportunity to order products and services directly from one of our websites, the Newsletters, or in other communications you may receive from and that are facilitated by one of our service providers. To process your order, may provide these partners with your name, street address, e-mail address, phone number, and credit card information. will limit the types of information shared to the minimum necessary to efficiently process your order. Furthermore, our service providers are restricted from using our customer’s personal information outside of providing services to our business. To the extent that you interact with a different business’s website in accepting offers that we announced, In you may become subject to other businesses’ privacy policies. We encourage you to review these companies’ privacy policies and only do business with those who adhere to personal information practices with which you are comfortable.


  • Sending Greeting Cards. From time to time, we may send greeting cards to you in an interactive webform known as a Card website. This Policy applies to all aspects of our greetings, including your personalized messages, attached photos or graphics, or paper cards. We do not monitor or edit the contents of the online greetings you send. On occasion, however, we may need to view your messages in connection with the technical processing of your greeting or the maintenance of our network.


  • Preventing Improper or Illegal Activity. We use personal information to protect, investigate, and deter against fraudulent, unauthorized, or illegal activity on or relating to our Services.
  • Meeting Legal Requirements. We may be required to use or discloses your personal information when necessary to comply with legally mandated reporting, subpoenas, court orders, or other legal process requirements.
  • For Job Applicants and Employees. We use information collected from job applicants and employees to evaluate and keep track of candidates for employment, administration of human resources responsibilities (g. payroll, tax withholding), and reporting obligations.
  • Other Purposes. We may use your information for any other legal, business or marketing purposes that are compatible with this Policy, including, without limitation, to protect the company’s rights and property; to investigate reports of users sending material using a false e-mail address or users sending harassing, threatening, or abusive messages; to protect against misuse or unauthorized use of our websites and/or our Services; and during emergencies, such as when we believe someone’s physical safety is at risk.


V.   How We Share Your Information with Service Providers or Other Parties 




We may disclose your information in the following circumstances:



  • Services Providers. We share personal information collected from customer only in limited circumstances: with our payment processor(s) and automated marketing support platform(s). Onward transfers to third-party service providers who are our processors will be made in accordance with applicable data protection laws.  These third-party processors are only authorized to use your information as necessary to provide the respective service. 


  • Transfer or Assignment in Connection with Business Transfers or Bankruptcy. In the event of a business transition, such as a merger, acquisition, reorganization, bankruptcy or other sale of all or aportion of our assets, any information owned or controlled by us may be one of the assets transferred tothird We may provide notice of such a business transition via prominent notice on our websites. We reserve the right, as part of this type of transaction, to transfer or assign your information and other information we have collected from customers and users of the Services to third parties. Other than to the extent ordered by a bankruptcy or other court, or as otherwise agreed to by you, the use anddisclosure of all transferred information will be subject to this Policy. However, any information you submit or that is collected after this type of transfer may be subject to a new privacy policy adopted by the successor entity in compliance with applicable laws and regulations.    
  • Response to Subpoenas or Court Orders; Protection of Our Rights; Safety. As required or permitted by law, regulation, legal process or other legal requirement, or when we believe in our sole discretion that disclosure is necessary or appropriate, to respond to an emergency or to protect our rights, protect your safety or the safety of others, investigate fraud, comply with a judicial proceeding or subpoenas, court order, law-enforcement or government request, including without limitation to meet national security or law enforcement requirements, or other legal process and to enforce our agreements, policies and terms of use.
  • Publicly Posted Content. If you post comments, images, and other content to a location which is public-facing, including any public-facing Websites, Apps, storage locations, or social media, your posted information will be publicly viewable.
  • With Your Consent. We may share some or all of your information to any other third party with your affirmative consent. For instance, we display personal testimonials of satisfied customers on our Websites in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at the address shown at the top of this policy.
  • Anonymized Data. We may share information that has been anonymized with others for their own uses, in accordance with applicable laws and regulations.


VI.  Security


Lovers takes reasonable and appropriate precautions to help protect your information. We believe that these precautions take into due account of the risks involved in the processing and the nature of the information. However, given the nature of the internet and the fact that network security measures are not completely protective or impenetrable under all circumstances, we cannot guarantee the security of your information.

When registering for access to a secure area of one of our Services, such as by creating a customer account through our online store, we will ask you to select a username and password. We recommend that you do not divulge your password to anyone. We will never ask you for your password in an unsolicited phone call or in an unsolicited email.  Also, remember to sign out of the Services and close your browser window, your software, application or other Services when you have finished your work. This is to ensure that others cannot access your information and correspondence when accessing your computer.

When you place orders for purchased products or access your payment information, we use an advanced encryption technology known as Secure Socket Layer (SSL) to protect the storage and transfer of your data from unauthorized parties. While on a secure page, such as our registration form, a lock or key icon appears on the bottom of your web browser. In addition to our online security efforts, we take reasonable steps to protect your personal data offline, as well. All of your information, not just the sensitive information mentioned above, is restricted in our offices.’s main servers are operated from a dedicated Internet hosting facility with state-of-the-art physical security features, including smoke detection and fire suppression systems, motion sensors, and 24×7 secured access, as well as video camera surveillance and security breach alarms. If you have any questions about the security at our websites, you can send an email to

VII.       Your Control Over Your Personal Information

For text club frequently asked questions and opt-out instructions, please click here.

Any time you receive an email from us you can change your status. Every communication sends you will contain a clearly worded “Opt-Out” or “Unsubscribe” link allowing you to withdraw your permission for future mailings. This system is automated and must be contacted from the email address you wish to have removed. Permission changes will be honored as soon as possible after receipt. Please allow five to seven days for processing. Permission changes will however not affect any information which you provided to us and which we previously shared with our Business Partners.


VIII.      California Residents’ Rights


A.         We Do Not Sell Personal Information


As explained above, we do not sell your information to third parties. We provide personal information collected from customers under strict restrictions to our customer resource management service provider and our payment processor. Our service providers are restricted from making use of customer information outside of providing services to us.

B.         California Residents’ Rights of Access to Specific Information

California residents have the right to request that we disclose certain information to them about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Consumer Rights, below), we will disclose to you:

  • The categories of personal information we collected about you.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting or selling that personal information.
  • The categories of third parties with whom we share that personal information.
  • The specific pieces of personal information we collected about you.

C.         Deletion Request Rights

California residents have the right to request that we delete any of your personal information that we collect from them, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Consumer Rights, below), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

  • Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Debug products to identify and repair errors that impair existing intended functionality.
  • Exercise of free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  • Comply with a legal obligation.
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

D.         The Right to Opt-Out – The Right to Stop the Sale of Personal Information


California residents have the right to opt out of any sale of your information to a third party, i.e., to prevent a transfer of information to a third party that is not restricted in certain ways from making use of the information. But as we explained above, we do not sell your information.


E.         Exercising Consumer Rights

To exercise the rights described above, please submit a verifiable consumer request to us by one of the following methods:

  • Emailing us at;
  • Calling us toll free at 1.844.988.0027; or
  • Writing to us at TLA Acquisition Corp, Attn: Privacy, 901 West Main Street, Auburn, WA 98001.


We are in the process of revamping our website platform to develop the functionality for customers to submit requests via an interactive webform or through accounts established with us. When we have this capability, we will update this Policy.

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. You may only make a verifiable consumer request for access or data portability twice within a 12-month period.

To verify the identity of an individual making a request, a two-step process will need to be completed. A verifiable consumer request must:

  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.


  • Separately provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

F.         Response Timing and Format

We will endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time, we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will cover only the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

G.         Non-Discrimination

We will not discriminate against you for exercising your CCPA rights. Unless permitted by the CCPA, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time. However, we do not currently provide any financial incentives.

H.         Shine the Light Disclosure

Unless you have specifically directed us to do so, we have not shared any personal information with other companies for their direct marketing use within the immediately preceding calendar year. Accordingly, California’s “Shine the Light” law, Cal. Civil Code § 1798.83 to § 1798.84, does not apply to us and we have not established any mechanism for you to request information on our sharing of information for third parties’ marketing purposes.


IX.        Use by Children


We do not knowingly process personal information for which we determine the purposes and means of processing about children under the age of 13 without advance parental consent.  If you are the parent or guardian of a child under 13 years of age and believe that your child has directly disclosed information to us, then please contact us so that we may delete the child’s information. 

  1. The Power of Common Sense

Even the best policy can’t protect your online privacy and security in all circumstances. Unscrupulous advertisers, hackers, and scam artists are constantly searching the Internet looking for new targets. Your best protection is to understand the limits to privacy on the internet and use common sense in all of your on-line activities.

Be aware that email is an inherently insecure form of communication. Remember that third parties are sometimes able to illegally intercept your unencrypted messages, including online greetings.

Anytime you visit a chat room or post a message to an online bulletin board, your email address can be accessed by advertisers looking to compile lists for unsolicited commercial email (also known as spam). Be sure that you only disclose your email address in circumstances in which it is safe to do so. Beware of scams in which persons unknown to you request your screen name, password, or credit card information. Make sure you verify the identity of anyone asking for personal information. Always monitor your children’s online activities and educate them as to the rules for safe Internet use.

  1. Changes to the Privacy Policy

We will occasionally update this Privacy Policy in response to changing business circumstances and legal developments. When we post changes to this Policy, you will see a date depicting the last update of the policy on the top of this page. If there are material changes to this Policy or in how we use your personally identifiable information, we will prominently post such changes prior to implementing the change. We encourage you to periodically review this Policy to be informed of how we are protecting your information. You may review our policy anytime as it will always be linked to our websites.