Yes, you read that right.

Playboy Makes Sex Toys!

Please meet, Playboy Pleasure. Playboy Pleasure launches with a striking line of 34 Sexual Wellness products featuring the first-ever Playboy branded Sex Toys. This long-awaited Brand and initial collection is immediately recognizable thanks to sleek designs, shimmering opalescent and jewel-tone colors, and functionality with pleasure for all at its core. Playboy Pleasure Sex Toys, each discreetly adorned with the iconic Rabbit Head Design, evoke the freedom to play with a variety of innovative features. The collection includes Vibrators with heating, tapping and thrusting functions, along with massaging rings, a spinning Anal Plug, multi-motor Cock Rings, toys with flickering tongues and a first-of-its-kind flapper shaft, and more! The Brand and product line is available exclusively in Lovers stores and on our site.


  1. Explore the Collection
  2. Celebrate Playboy Pleasure
  3. Playboy Pleasure Events

Playboy Pleasure continues the legacy of Playboy, the iconic brand synonymous with bold desire and freedom of expression. From the beginning, Playboy has always been a progressive force and a cultural leader. Sex Toys give people permission to explore and prioritize their pleasure, and the innovative designs in the Playboy Pleasure line are a continuation of Playboy’s mission of Pleasure For All. Playboy Pleasure connects the ground-breaking history of those at the forefront of the sexual revolution to the here and now and future of sex-positivity. 

Lovers is proud to be the exclusive brand launch partner of Playboy Pleasure. Our shared beliefs around pleasure as a human right and the Freedom to Play your way make this brand one we are proud and excited to introduce our customers to.

Explore the Collection

Designed to offer pleasure for all, there is a Playboy Pleasure toy to meet every need. This initial collection was created with a focus on innovation, design, beautiful aesthetics, and keepsake worthy packaging. Some notable and unique products in the line include:

True Indulgence: A multi-talented Vibrator that offers two unique experiences in one toy.

  • Seductively flicking tongue provides clitoral stimulation
  • Girthy handle can be used for penetrative play
  • 9 tongue stroking and 9 vibrating speeds and rhythms

Palm: An innovative Vibrator designed to fit comfortably in the hand.

  • 10 tapping and vibrating speeds and rhythms
  • Firm, rounded design is ideal for grinding
  • Sleek modern aesthetic

The 3 Way: A double loop Cock Ring that supports longer, stronger erections and features a curved vibrating arm that stimulates the perineum and balls.

  • Main shaft adds girth, offers added internal stimulation for the receiving partner
  • Bulbous upper shaft with pleasure nubs offers clitoral stimulation
  • 10 vibrating speeds and rhythms

Pursuit of Pleasure: A state of the art Stroker with a textured inner channel that offers a firm yet supple grip.

  • Window into chamber allows visibility during play time
  • Beaded rings move up and down for added stimulation
  • 10 vibrating speeds and rhythms

Spinning Tail Teaser: A vibrating Butt Plug with a textured, twirling design that rotates in a circular motion for added fullness and stimulation.

  • Flared base for safety
  • 7 twirling patterns can be explored hands free via the remote control
  • 7 vibrating speeds and rhythms

Celebrate with Us!

Come to your local Lovers store the weekend of January 20-22 and celebrate the launch of Playboy Pleasure with treats, deals, and fun! Purchase any Playboy Pleasure Sex Toy and get a FREE gift with purchase! Join or shop using your Lovers Afterglow rewards account and be entered to win the entire line of Playboy Pleasure toys and a $1000 gift card. Two runners up will also win a $250 gift card. 

Playboy Pleasure Events

Special events on Saturday, January 21st from 5-8PM:

Join us in our Culver City, CA, store and meet Kyra Green from Love Island!

Join us in our Tukwila, WA, store for Playboy cupcakes, drinks, and the Playboy-inspired turntables of DJ Baby Van Beezly!

Join us in our Olympia, WA, store and get a Playboy-inspired flash tattoo from Bulldog Tattoo Parlor!

Want more great sex tips?
Follow us on InstagramTwitterFacebookTikTok, and YouTube: @LoversStores

Further Readings:

Learn More About Playboy's History & Future: Playboy
Playboy Advisor, How Do I Unlock the Pleasure of the Prostate: Playboy
How Pleasure & Desire Are Being Packaged and Sold to Gen Z: Playboy



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