Guest written by Rain Andersen (@wearenotfriends_) a veteran sworker with eight years in adult entertainment and three years working for Lovers.

Have you heard the phrase, “Life begins at 40?" It means that you've still got new skills, experiences, and knowledge to gain, even after 40 years of living. This year Lovers is proud to celebrate four decades in the sexual wellness industry. To commemorate our 40th Anniversary, we created four categories of toys that have defined our journey in the sexual wellness space and categorized them as innovators, cult favorites, classics, and trend setters. 

In this blog, we will be taking a look at the toys that have provided us pleasure over the last 40 years!


For our 40th Anniversary, we selected ten classic sex toys that have stood the test of time. Hello, Hitachi Magic Wand! These ten products are ranked for their quality and renown in the sexual wellness industry.
Performing best-in-class, these three sex toys have garnered a celebrity status among their peers:

Magic Wand Original
The Magic Wand ($79) 
This iconic microphone-shaped massager has a long and rich history in the sex toy industry. Available in corded and rechargeable designs, the Magic Wand is most recognized for its strength, power, and signature rumbly vibrations. Use this distinctive hand-held vibe for a full body massage that ends in an explosive orgasm.
Womanizer Premium
Womanizer Premium ($209)
Womanizer is only 8 years old, so how did it become a Lovers staple? The Womanizer Premium uses gentle, air-pressure technology to provide 360 degrees of stimulation to the clitoris. It's moisture sensitive interface responds to the lightest touch, and triggers the same micro contractions that occur during a natural climax. What's more classic than that?
We-Vibe Moxie
We-Vibe Moxie ($129)
The panty vibrator will never go out of style, and the We-Vibe Moxie checks all the boxes. If you're looking to explore this classic style of foreplay, then get yourself this Bluetooth compatible toy from We-Vibe. The We-Vibe Moxie allows you to interact with your loved ones from anywhere in the world, and stays securely in place with it's magnetic base.


Let's be honest, sex toys have come a long way (and we're grateful for that)! These toys helped to shape the industry through their innovative technology, imagination, and commitment to helping folks experience pleasure in new ways. We've been around for a long time, and we love toys that change the way we think about pleasure!
Let's take a closer look at three of the most innovative sex toys in our inventory:

Lovers Joy Stick Thruster
Lovers Joy Stick Thruster ($99)
The Lovers Joy Stick Thruster is one of the most unique vibrators in our private label collection. It's wide and flexible base provides stimulation to the clitoris or perineum, depending on the preference of the user. Did we mention it can be worn as an anal plug OR a thrusting rabbit? The Joy Stick Thruster over compensates in the best possible way, providing pleasure to all bodies, inside and out!
SVAKOM Alex Neo ($159)
We've stocked Bluetooth cock rings, anal plugs, and prostate massagers, but we've never had a Bluetooth toy that strokes. Let us introduce you to the Alex Neo... a wireless, thrusting, Bluetooth compatible masturbator. The Alex Neo is the Nesting Doll of sex toys; remove the lid and inner sleeve for a quick and easy clean up that is beginner friendly!

Fun Factory Limba Flex
Limba Flex ($69)
The Fun Factory Limba is a mid-size dildo measuring 6.8 inches in length, and 1.2 inches in diameter. Baked in premium grade silicone with a pose-able wire core, the Limba Flex can be used to create custom shapes and angles, perfect for partnered use. Use the suction cup base to affix this dildo to any flat, smooth surface for a truly versatile experience.

Check out the full collection of INNOVATORS here.


Did you know there are sex toy trends? Similar to our collection of innovators, these trending toys are very well loved. The top trending toys of 2020 were suction toys, versatile rabbits, Bluetooth toys, and turquoise colored toys
In 2021, we have seen a growing interest in classic vibrator styles with a twist.
Here are three toys that are trending at Lovers Stores right now:

Evolved Thick & Thrust Vibrator

Evolved Thick & Thrust Vibrator ($134)
This is a vibrator that does it all! The Evolved Thick and Thrust expands and extends to hit all your favorite pleasure zones while its flexible rabbit ears work to stimulate the clitoris. If your looking to customize your experience, simply lock this waterproof vibe in your favorite stationary length and width for a playdate that is anything but ordinary!

Party MartyParty Marty ($59)
It's totally normal to squeal when you set your eyes on the Party Marty. This soft and squishy dong is made out of frosted silicone and filled with rainbow colored confetti. Sure, it provides 7.5 inches of pleasure, a suction cup base, and a free bullet vibrator... but did you see the confetti?

Evolved Trifecta Vibrator
Evolved Trifecta Vibrator ($99)
We are overwhelmed- in the best possible way. The Evolved Trifecta Vibrator offers two pleasurable points of entry, wrapped in luxurious black silicone. It's ergonomic handle allows you to rock your way to orgasm with its 10 powerful built-in settings, and 3 buzzy motors!

Check out the full collection of TREND SETTERS here.


These ten products have a niche and loyal fan base. In fact, you won’t need to look too closely to see that these sex toys are in a league of their own.
These three toys continue to rank as some of the most coveted and novel products of 2021:

Evolved Love Thrust Sex Machine
Evolved Love Thrust Sex Machine ($139)
The best selling thrusting toy is back in stock! The Evolved Love Thrust Sex Machine has made our list of cult favorites for its dramatic 11" inch length (at full extension) and 7 built-in functions. Affix this toy to any flat, smooth surface for a realistic, hands-free experience!

Her Ultimate Pleasure
Her Ultimate Pleasure ($129)
Bop it, twist it, pull it, flick it! Her Ultimate Pleasure does just about everything from licking, sucking, vibrating, and stroking. This impressive, multifaceted toy can be used under water to take your play to the next level.

Kendra Life Size Booty Stroker
Kendra Lust Life Size Booty Stroker ($550)
Make it a masturbation sleeve, but make it life-size. The Kendra Lust Booty Stroker weighs a total of 17 pounds and 9 ounces, with two entry holes, and a soft and realistic TPE exterior. This stroker comes with 6 DVD Downloads, a vibrating cock ring, and cleaning supplies, so you can maximize your experience from beginning to end!

Check out the full collection of CULT FAVORITES here.

Still looking for the perfect pleasure product? View all four of these celebratory toy collections on LoversStores.com or check out our Instagram @LoversStores for more inspiration!

What to know more about The National Day of Pleasure? Find all the exciting details here.