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LOVERS NATIONAL DAY OF PLEASURE was created to encourage all people to carve out 40 minutes to honor and celebrate the value of pleasure to the human spirit.

LEARN MORE→

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#40MINUTECHALLENGE

Take 40 minutes for your pleasure and tell us how it went with the #40minutechallenge. Decide how you’re going to make your 40 minutes of pleasure count. All at once? 5 minutes at a time? Put your pleasure first and do what works best for you. Need inspo?

40 WAYS TO PARTICIPATE IN THE #40MINUTECHALLENGE → 

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40 PRODUCTS THAT INSPIRE

This year Lovers is proud to celebrate four decades in the sexual wellness industry. To commemorate our 40th Anniversary, we created four categories of toys that have defined our journey in the sexual wellness space and categorized them as innovators, cult favorites, classics, and trend setters. Curious about the toys that have brought us pleasure over the last 40 years?

CHECK OUT THE 40 PRODUCTS
THAT INSPIRE US →

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COME TOGETHER:
A CELEBRATION OF PLEASURE

Wanna go to a (virtual) party? Join us for the biggest event of the year as we celebrate pleasure in a big, big way!

LEARN MORE → 

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LOVERS 40TH ANNIVERSARY

For 40 years, the Lovers mission has been to support the sexual journey of all people, and help everyone who walks through the doors of our 41 stores explore what gives them pleasure in a safe and inclusive environment. We’re continuing that work with the National Day of Pleasure and we hope you’ll join us.

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Hero-Header

LOVERS NATIONAL DAY OF PLEASURE was created to encourage all people to carve out 40 minutes to honor and celebrate the value of pleasure to the human spirit.

LEARN MORE→

NDOP-Image-1-V3
Challenge-Image-Reversed

#40MINUTECHALLENGE

Take 40 minutes for your pleasure and tell us how it went with the #40minutechallenge. Decide how you’re going to make your 40 minutes of pleasure count. All at once? 5 minutes at a time? Put your pleasure first and do what works best for you. Need inspo?

40 PRODUCTS THAT INSPIRE

This year Lovers is proud to celebrate four decades in the sexual wellness industry. To commemorate our 40th Anniversary, we created four categories of toys that have defined our journey in the sexual wellness space and categorized them as innovators, cult favorites, classics, and trend setters. Curious about the toys that have brought us pleasure over the last 40 years?

CHECK OUT THE 40 PRODUCTS THAT INSPIRE US → 

COME TOGETHER:
A CELEBRATION OF PLEASURE

Wanna go to a (virtual) party? Join us for the biggest event of the year as we celebrate pleasure in a big, big way!

LEARN MORE → 

Mark-Teal

LOVERS 40TH ANNIVERSARY

For 40 years, the Lovers mission has been to support the sexual journey of all people, and help everyone who walks through the doors of our 41 stores explore what gives them pleasure in a safe and inclusive environment. We’re continuing that work with the National Day of Pleasure and we hope you’ll join us.