Hi! If you’ve visited our website recently, you may have noticed that things look a little bit...different. The Lovers brand has been around for almost FORTY years and we thought we were due for a little bit of a makeover. So, what’s changed?


Yes, served us well, however, we are saying goodbye, and are now officially We believe our new handle truly encapsulates the power of our brand - all 42 stores of us! Don’t worry, you’ll still be able to find our website if you type in our old URL.

Website Layout

We designed the next generation of our website with you, our customer, in mind. In re-imagining our new site, it was important for us to make your journey as seamless as possible. That’s why we are no longer categorizing our products by gender. We heard your feedback that you want an easier way to find what you are looking for and now our site lays out products by type! This means, if you’re searching for a vibrator or masturbator, there is no need to select products based on gendered assumptions. This is VERY exciting to us, and matches the inclusive and modern way that we sell toys in store.

Brand Look

We’re talking new logo, new brand colors, and a fresh approach to conversations about sex and sexuality. We are so proud of the brand voice that is now infused into the copy, alongside an array of new blogs, which share our top tips, tricks, and products. Check them out here!

So go forth! Explore, navigate and discover, and of course, please keep in touch along the way. For more exciting highlights and updates, make sure to follow us on social media!


With Pleasure,


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